The Boston bombings have awoken a certain strength across our nation that can only arise from tragedy. Every relationship grows stronger after certain battles have been fought together and this one is no exception.
Social media has proven to be a strong source of support for those connected to Boston with a storm of Facebook, Twitter, and Instagram posts that swept up our feeds. Extra marathons are being set up in Boston’s honor and performances are being dedicated to the victims. There is an overarching sense of community that has taken hold of us and that makes us want to seek out good and the good we can create.
Even brands are getting involved in the support for Boston. According to Adweek, Adidas declared that it will donate all proceeds from the sale of a limited edition T-shirt to The One Fund Boston, to honor victims of the Boston Marathon attacks. Boston Beer Co. will donate all proceeds from the sale of a special brew. John Hancock financial company, Bain Capital, Partner Healthcare and AT&T have all pledged $1 million to the fund.
Ultimately, these brands are writing themselves into one of the strongest stories in the nation right now–the story of loss, solidarity and support.